Leadership move reinforces the firm’s commitment to unify its global platform and strengthen the customer experience
SAN DIEGO, Jan. 21, 2026 – Arrowhead Intermediaries (Arrowhead) today announced the appointment of Katie Davis as its new Chief Marketing Officer (CMO). In this role, Davis will oversee the global marketing strategy across Arrowhead Intermediaries and its three divisions: Arrowhead Programs, Bridge Specialty Group, and Arrowhead Specialty. She will lead initiatives to drive brand integration, data-driven marketing, and customer experience innovation across the platform.
Davis, a veteran marketer, has served as CMO of Arrowhead Programs since 2024. She brings extensive marketing transformation and leadership experience in highly regulated industries and Fortune 500 companies – from financial services to defense – equipping her to elevate Arrowhead’s brand and digital strategy in the complex insurance sector.
“We’re thrilled to welcome Katie to our Arrowhead Intermediaries leadership team,” said Steve Boyd, chief executive officer of Arrowhead Intermediaries. “Her proven ability to deliver data-driven marketing strategies and transformative brand initiatives will be invaluable as we continue to unify our platform’s presence and enhance the experience for our customers worldwide. Katie’s vision and dedication to advancing our team’s marketing capabilities will help drive our next chapter of growth and customer engagement across our programs, wholesale, and specialty businesses.”
Davis’ appointment as CMO comes as Arrowhead Intermediaries continues to invest in strategic growth and integration of the businesses that came together late last year to form the platform. The collective enterprise placed over $20 billion in premium in 2025, making it one of the largest insurance intermediaries globally. Davis’ mandate will include building a high-impact marketing function while streamlining the brand and digital customer experience across the platform.
“I’m excited to build on Arrowhead’s strong foundation and drive marketing initiatives that fuel growth and fulfill customers’ needs across our businesses,” said Davis. “Arrowhead Intermediaries delivers broader access and stronger solutions that span capabilities, industries and markets – our marketing will spotlight that unique value, elevate our brands globally, and deliver insights that support our agent, broker and carrier partners’ success in the marketplace.”
Davis will continue to lead the marketing team from Arrowhead Intermediaries’ global headquarters in San Diego.
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Media Contacts:
Katie Butler, Aartrijk
katie@aartrijk.com
(703) 217-6791